Portugal 2020 - Project Form
DIGITAL TRANSFORMATION PROJECT FORM
Project name | Avantgarde digital transformation
Project code | NORTE-02-0752-FEDER-071257
Main objective | Strengthen the competitiveness of SMEs
Intervention region | North
Beneficiary entity | MAJESTIKPROTAGONIST – ACTIVIDADES HOTELEIRAS LDA.
Approval date | 23-12-2020
Start date | 01-12-2020
Completion date | 11-30-2022
Total eligible cost | 278,561.90 EUROS
Financial support from the European Union | FEDER – 125,352.86 EUROS
Project objectives
The company operates the Hotel Avantgarde, an award-winning, five-star boutique art hotel in the center of Porto. Inspired by the “Avantgarde” years, the hotel’s design is reminiscent of the elegance of the 1930s/40s, celebrating what is national through Portuguese art, design and craftsmanship. Each of the 47 rooms and suites in this new hotel is dedicated to an avant-garde artist and designed to suit you.
This project aims to reinforce the Hotel's digital footprint, with investment in diverse areas of digital marketing, in an integrated manner, and with the hiring of a specialized resource to manage the drawn up plan and coordinate it with other tourist units of the Group. , aiming to increase business volume.